Corporations of all sizes are seen as our employers of goods and services. Sometimes lost in their identity is their critical role in giving back to society. Businesses can possess vast resources, knowledge, and skills to make significant and lasting impact on our communities. Chicago Rises has highlighted many nonprofits and social enterprises and their amazing work. But we also want to profile companies in the business world and how they are making a difference. Last month, I spoke with Colleen Smith, who leads the Community Engagement effort at Relativity, to see how one Chicago company gives back.
Relativity, is a leader in the e-Discovery sector and a fast growing technology firm in Chicago. The core principal behind their philanthropy program, Relativity Gives, is leveling the playing field in regards to access to technology in education. “We truly believe whether a kid lives in Evanston, Austin, or Englewood, they should have access to great technology,” Smith said. “We believe it’s that important to their future and the well being of the community and we want to make sure they have equal access to those things.” Much of Relativity’s focus is on education and schools and there are four programs (or pillars) that make up Relativity Gives.
The first pillar is Wired to Learn, a grant program that provides an influx of technology to schools in the greater Chicago area that need it most. The grant awards qualifying schools $250,000 for 3 years and is milestone-contingent based. Past recipient schools of the grant have experienced transformative changes and very positive results. While just having technology is not a silver bullet to solve all issues plaguing a school, explained Smith, access to great technology can improve drastically the students’ learning experiences and aid in teacher and community development. “The teachers will be the first to say that having the resources they need and having a company believe in what they are doing can change the culture of a school.”
Geek Grants makes up the second pillar, which are $2,500 grants awarded monthly to nonprofits, school, and causes nominated by Relativity employees. Anything technology related is eligible to help the grant recipients achieve their mission. Common uses of this funding have been for Chromebooks and iPads for school and after school tutoring programs. “We’ve seen everything from girls learning how to code, after school programs, and Cradles to Crayons actually used it to upgrade their systems. They needed additional server space to grow from serving 16,000 kids to 32,000 kids,” said Smith.
The Volunteer program is the third component of Relativity Gives. It focuses on allowing their employees to step away from their desks periodically and do something good. Relativity hosts quarterly field trips or events for Wired to Learn partner schools or Geek Grant schools at their downtown office. Employees can host a coding workshop, talk about career exploration, or give tours of the office, just so students can get a taste of what it feels like to work in a tech environment. Outside of technology, employees also have opportunities to share their favorite organizations they support with their colleagues.
Community Partnerships is the final pillar, which encompasses partnerships with various organizations around the area. These can include events like food drives and holiday gift sponsorship of local children in need. One community partner is Embrac, a nonprofit that helps kids get to and through college through experiential learning. Relativity hosts coding sessions with kids to expose them to new experiences and technology. Another partnership that Smith was especially proud of was their relationship with Cristo Rey Jesuit and Christ the King high schools. These schools offer a unique work study program to their students where a student goes to school four days per week and then one day per week interns at a local company. This helps fund the student’s private education and gives them exposure to people that have gone to college, to careers, and perspectives that are outside of their neighborhoods. Relativity has eight interns from this program, including one student/employee who has been with Relativity for over six years!
From these four pillars of Relativity Gives, you can see the diversity in the programs which gives both opportunities to internal employees to give back and allow for different types of community partnerships to flourish. It’s not just about donating money, time and talent are as valuable or more so than just giving money according to Smith. She feels it is important to have their employee’s talents be exposed and shared both in or outside their office. As for how Relativity Gives is managed, decisions are made democratically within the organization. Whether someone has worked at Relativity for one week or five years, anyone can get involved.
One of the main questions I had was why is it important for corporations and for profit organizations to give back? “We are part of change in the world every single day through technology, it just makes sense our neighbor should have access to being part of that change as well,” answered Smith. Whether it’s through industry changing software like Relativity or high speed internet access in the classroom or something non-technology related, it’s the right thing to do for corporations to help others via their resources. As for why Relativity gives back, Smith said it’s in their company’s DNA and the mission of leveling the playing field for access to technology comes straight from their CEO, Andrew Seija. He fully supports and empowers Relativity Gives and this mentality permeates throughout the organization. Smith described how there was such a giving community inside the office and that passion fuels their giving programs.
One challenge Smith noted was that there was far more need out there that they can be meet alone. So Relativity Gives looks for as many opportunities as possible to partner with organizations. A couple of cool ones in the technology space are Chicago Tech Rocks and T4Youth. They also look for opportunities to evangelize what they are doing. “If you’re a startup with seven people, there’s stuff they can do now. You don’t need a quarter million dollars or 800 people or massive infrastructure to do something,” said Smith. She is open to providing informational sessions and talking to people from other companies looking to start similar programs and to share knowledge and learnings. Internally to Relativity, the challenges come from being in a fast growing company and people being busy. So Smith focuses efforts on breaking down barriers to give to make it easy for employees to volunteer, such as doing things online.
In the last year, one of the proudest accomplishment Smith highlighted was the work and progress made by the Wired to Learn schools, Pickard and Ruggles, who have experienced remarkable success and growth. Though much of the credit is due to the schools, teachers, parents, and the students themselves, the grant to transform the technology available at those schools was certainly one catalyst for the positive changes. Smith recalled how walking into the schools and seeing the changes in how the students interacted with technology and how the staff feels about coming to work was so inspiring. Internally, she is very proud how the Relativity team has stepped up for giving events. For example, there was a waiting list for sponsoring kids this past holiday season well beyond the 301 kids already helped. Small things done by the employees make a difference, from taking time to spend an hour to help, to donating to a food drive.
As for upcoming goals around Relativity Gives, they recently relaunched Wired to Learn to open it to more schools in the greater Chicago area. They are also going global by extending Relativity Gives to their Krakow and London offices. As mentioned earlier, Smith continues to look for ways to make it easier for a rapidly growing employee population to volunteer. A new event that they will host this year is a volunteer fair of 15-25 organizations at Relativity so employees can meet local nonprofits personally to potentially support. As Relativity’s business continues to grow, it is great to see how Relativity Gives scales with the growth. It is a example that other businesses can certainly follow to increase their community impact.
Call to Action
- Know a school that can benefit from the Wired to Learn grant? Spread the word and go here to find more information and apply. The application deadline is February 14th.
- How can someone outside of Relativity help? Smith said if you are a company or work for a company and you’re not engaging with the community to its full potential, Relativity is willing to talk and share knowledge. Here’s some advice to other corporations and businesses on creating and growing giving programs:
- Start small and with something close to home that is a good fit. Close to home means seeing who your employees are connected to and what they care about. This approach will be more meaningful and impactful for your employees.
- Create an advisory council and codify processes and procedures.
- Integrate your giving program into what the company does everyday and line it up to the mission of the company if possible.