It’s that item sitting in your closet gathering dust. Or you find it hidden in a drawer or your garage. Many of us have items in our home that we no longer need. The best option in most cases is to donate the item so it can be re-used. But have you ever wondered if your donation will go to a person or home with the most need?
Fortunately there is a platform that can help with this predicament. GiveNkind directly connects individual donors with 501(c)(3) registered nonprofits to make this donation process more personal and purposeful. I had the chance to meet giveNkind’s founder, Emily Petway, to learn more about their mission.
Petway’s journey to founding giveNkind began in Atlanta. As a music teacher in Atlanta, she learned that some of her students were not able to afford dresses to attend formal dances such as prom. Unwilling to accept this situation, Petway eventually founded the Greater Atlanta chapter of Becca’s Closet, a national, non-profit organization that donates formal dresses to high school girls who cannot afford to purchase them. During her time as a volunteer manager of this chapter, she discovered how much material goods are needed by nonprofits to operate. In cases of small nonprofits, being able to afford these goods is not feasible and can threaten their ability to carry out their mission. For Becca’s Closet, not only did they need prom dresses, but they needed items like clothing racks, mirrors, and chairs among other things. When Petway narrowly missed out on securing a donated lawnmower to help keep the grass in front of their building up to city code, she knew there needed to be a system for donations to be re-purposed for only nonprofits. Determined to solve this social problem, Petway’s idea for giveNkind was born.
The giveNkind platform is straightforward and free to anyone that registers. Once a donor signs up on the site, they can post a list of what the items they have to donate. On the other side, a nonprofit can also post a list of goods they would like to request after signing up. In addition, the nonprofit can explain how the items will impact their organization and communities. “A donor list is available to be seen by nonprofits and a nonprofit list can be seen by donors, so the connection is authentic and direct,” Petway said. That direct connection is important so the actual donation matches are not determined by a third party system, but instead by the two involved parties.
I was able to experience the process through giveNkind first hand when my family needed to donate some baby clothes, detailed here in my story about Cradles to Crayons. According to Petway, my experience is the ideal one in the their system, explaining “We’re of course hoping the item fulfills the need and allows them to extend their reach, but now you’ve entered their circle of volunteerism and potential donors, so that’s expanding not only the nonprofit’s reach but their base of support and that’s awesome!” The goal of fostering these direct connections is for people to get involved in another organization by joining their volunteer base and donating, which can result in reoccurring gifts without giveNkind’s involvement.
Petway’s mission for giveNkind is to grow a community of giving. “We believe everybody has something they can give, even if it’s not money, it’s something that isn’t being used or it’s being underutilized,” Petway said. “It’s some item that’s been misplaced in your home and actually belongs somewhere else.” GiveNkind’s model focuses on the individual donor and enabling them to make the most impact, which results in nonprofits being more productive. Instead of using energy to find things they need, nonprofits can use that energy to focus on servicing others.
The giveNkind platform launched in April of this year, so they are in an early adoption phase while trying to create more awareness of the platform. A couple of challenges that surprised Petway when talking to nonprofits about giveNkind were related to what can be posted and the free cost. She wants to convince nonprofits to post requests for more than the obvious and that they can literally ask for anything they need. As for the free cost, it takes skeptical nonprofits some time to understand that giveNkind is indeed completely free. Petway feels a growing system with more participants will address these issues and earn the trust of nonprofits going forward.
It is amazing that giveNkind is operating with a 100% volunteer base. They have volunteers all over the country, which requires them to meet virtually. A large portion of the team are software developers. For them, being able to give back in way that leverages their skill set is enticing. Petway believes that their structure so far is sustainable because of the low overhead and that they are all volunteers. This fact also gives them credibility in the eyes of nonprofits since giveNkind is a nonprofit itself and not making money off their platform.
The proudest accomplishments so far with giveNkind, Petway said, are the experiences of dropping off donations and seeing someone shopping and using those items. She recalled a time when they dropped off a couch and later found out that it was used by a woman going through a very difficult time in her life. In addition to the donations, Petway also gets to meet and learn about giveNkind’s nonprofit partners and their selfless work. Seeing the impact and gratitude directly is very rewarding, Petway shared.
During our conversation, it is easy to feel the energy and passion that Petway exudes about helping others and furthering nonprofits’ missions. She has a refreshing perspective on how helping others is bigger than any individual and organization. On multiple occasions, Petway said it would be great if people used giveNkind to donate. But if people don’t use them, she encourages others to still use other organizations and take action to make a positive impact.
Call to Action
There are several ways one can make a difference with giveNkind.
- Have something to donate and looking to make a connection to a great cause? Then register as a donor and make an impact with your donation.
- Are you a nonprofit looking for items that can help your organization better serve your community? Then register as a nonprofit and share the list of items you need so you can meet wonderful donors that could potentially become future supporters of your mission.
- Are you a software developer looking to give back by using your skills in technology? GiveNkind would love to have your expertise to make their platform even better and to help bring some great ideas to fruition.
- To contact giveNkind directly, please email firstname.lastname@example.org or call 847-802-8977
- Here’s some parting advice from Petway that resonates: “You have a skill that can benefit someone in the community or organization. Don’t underestimate your ability to affect change. Someone can do anything, however small, to start a chain reaction. Don’t not start because you’re afraid what you’re doing isn’t big enough. Start. Do something. You never know what your impact will be and what that will lead to.”
As the weather turns colder in Chicago, many of us start taking out our winter clothes from storage or look to purchase new gear to stay warm. Unfortunately, there are kids in Chicago that don’t have this luxury. In fact, many children don’t even have the basic essentials in any season, let alone warm jackets and clothes for the winter. Almost 200,000 children in Chicago live in poverty, which is a staggering number. For Cradles to Crayons, their mission is to help make life better for these children in need by providing them the essentials they need to thrive.
I was recently connected to Cradles to Crayons because my family had some baby clothes to donate. We wanted to make sure that the donated clothes went to a cause or organization that will ensure the items reached kids who would need them most. Fortunately we found giveNkind, a nonprofit that helps connect donors with organizations needing the donations, which matched us with Cradles to Crayons. After dropping off the bags of donations at their facility on the northwest side of the city, the staff was kind enough to give me a tour of “The Giving Factory” and explain what they do there. The Giving Factory houses Cradles to Crayons’ local business and volunteer operations. The organization’s mission inspired me to learn more. In fact, I signed up to volunteer at The Giving Factory and also had a great opportunity to sit down and talk with their executive director, Bernard Cherkasov.
For many people, a single event can inspire and have a positive impact on the direction of their life. For Cherkasov, that was the case when he was a young child. “I have a vivid memory of being 9 years old and us receiving a box of boots and coats for us. I remember the sense of going to school the next day, wearing my brand new coat and feeling so excited that there are people in this world who really cared for us and really wanted us to do well,” he recalled. Years later after studying law in college and then working as an attorney, he saw a chance to become more hands-on in nonprofit and to be part of the change that he wanted to see in the world. The first opportunity that convinced Cherkasov that nonprofit was where he needed to be, was at Equality Illinois, whose mission is to secure, protect and defend the civil rights of LGBTQ Illinoisans, which he led for 7 years. But his memory as a child receiving services similar to what Cradles to Crayons provides stayed with him. “When I heard that Cradles to Crayons was looking to expand to Chicago I knew this was my mission and I wanted to be part of it,” he said.
Cradles to Crayons was originally started in Boston and the Chicago location opened in August 2016. Since that time, the Chicago branch has served 49,000 children (from birth to age 12) and looks to expand that impact even more. With just over a year of operation in Chicago, Cradles to Crayons has worked hard to get a foothold in the city and gain the trust of the community that their work is reaching the kids in need. For Cherkasov, getting established in a new city and gaining that trust of volunteers, donors, and the community has been one of the top achievements of the organization so far. The organization realized its impact was working when they noticed many returning volunteers and referrals. Running The Giving Factory to serve thousands of kids and building a strong base of volunteers and donors is hard work, so it’s incredible that Cradles to Crayons Chicago currently only has 13 staff members! Bernard said this speaks to the importance of the army of volunteers and generosity of the community in their mission.
The Giving Factory
When I volunteered at The Giving Factory a couple of weeks ago, I could feel the impact I had as an individual and how the organization empowers their volunteers to embrace the mission. The Giving Factory is a large warehouse and when you step inside you immediately see the vast amounts of donated material, which include clothes, shoes, backpacks, books, diapers, strollers and an assortment of baby items. Even though there was a tremendous amount of items stacked everywhere, the warehouse was neatly organized in stations.
The process of taking a donated item and getting it to its final form as a kid pack is purposefully detailed to make it as efficient as possible. The first step is to fill out a note with a positive message using markers and crayons for a recipient of one of the kid packs. Then you are directed to a station that the volunteer coordinator deems as a high priority for that day and time. For example, I helped sort clothes into different bins by age and gender and also ensured the clothes were of high quality. There are motivational quotes posted all over the facility that inspire you as you work. One quote in particular resonated with me: “Quality = Dignity”, which is central to Cradles to Crayons approach. Donations are required to be new or nearly new condition before they are delivered to a child. To these children, receiving items that are new helps support their dignity, which is so important.
When I asked Cherkasov who the main beneficiaries of Cradles to Crayons’ services are, his answer opened my eyes to the actual impact of their organization. “I feel we benefit all of Chicago,” he responded. Aside from the Chicagoland kids they serve by providing high quality essentials, Cherkasov explained that the volunteers experience a transformation as well. “Chicagoans that can contribute and volunteer, it is a transformative experience because every moment you spend in The Giving Factory, sorting products for quality, or cleaning toys, or putting together outfits, or customizing the kid pack orders, you know that you’re adding purpose to your own life.” Cherkasov pointed out this transformation is especially important when kids are volunteering and providing these services for another kid. He recounted a story of a little girl who volunteered with her family at The Giving Factory. When the volunteering session was over, the girl asked if she could stay longer. When her mother told her they needed to go, the girl asked if she could come back another time with her friends and possibly even host her birthday party at The Giving Factory. The mother was moved to tears to hear her daughter speak those words.
Volunteering for two hours next to a group of students from a local high school and college students from Northwestern University, I saw how people from all walks of life can band together to make a difference. But most importantly, seeing those students sorting through the donated clothes to ensure the clothes were in good condition, you can see young people comprehending how simple things like having nice clothes that fit could impact a child. Watching the future of our society giving back was pretty amazing.
Call to Action
There are many ways to make an impact with Cradles to Crayons. Check out their Take Action page to see how you can make a difference. Whether you’re donating goods or money, spreading the word, or volunteering at The Giving Factory, your efforts will directly impact a child’s life immediately. To see examples of the impact that volunteers can have, here are some sunshine stories from the grateful families and kids.
What does Thanksgiving mean for you? Last night, I received a pleasant reminder on what Turkey day and everyday should mean. I was walking home after some holiday grocery shopping. When I was a couple of blocks away from home, I received a call from my front door intercom. I answered it and a strange voice asked for me.