It’s that item sitting in your closet gathering dust. Or you find it hidden in a drawer or your garage. Many of us have items in our home that we no longer need. The best option in most cases is to donate the item so it can be re-used. But have you ever wondered if your donation will go to a person or home with the most need?

Fortunately there is a platform that can help with this predicament. GiveNkind directly connects individual donors with 501(c)(3) registered nonprofits to make this donation process more personal and purposeful. I had the chance to meet giveNkind’s founder, Emily Petway, to learn more about their mission.

Petway’s journey to founding giveNkind began in Atlanta. As a music teacher in Atlanta, she learned that some of her students were not able to afford dresses to attend formal dances such as prom. Unwilling to accept this situation, Petway eventually founded the Greater Atlanta chapter of Becca’s Closet, a national, non-profit organization that donates formal dresses to high school girls who cannot afford to purchase them. During her time as a volunteer manager of this chapter, she discovered how much material goods are needed by nonprofits to operate. In cases of small nonprofits, being able to afford these goods is not feasible and can threaten their ability to carry out their mission. For Becca’s Closet, not only did they need prom dresses, but they needed items like clothing racks, mirrors, and chairs among other things. When Petway narrowly missed out on securing a donated lawnmower to help keep the grass in front of their building up to city code, she knew there needed to be a system for donations to be re-purposed for only nonprofits. Determined to solve this social problem, Petway’s idea for giveNkind was born.

The giveNkind platform is straightforward and free to anyone that registers. Once a donor signs up on the site, they can post a list of what the items they have to donate. On the other side, a nonprofit can also post a list of goods they would like to request after signing up. In addition, the nonprofit can explain how the items will impact their organization and communities. “A donor list is available to be seen by nonprofits and a nonprofit list can be seen by donors, so the connection is authentic and direct,” Petway said. That direct connection is important so the actual donation matches are not determined by a third party system, but instead by the two involved parties.

I was able to experience the process through giveNkind first hand when my family needed to donate some baby clothes, detailed here in my story about Cradles to Crayons. According to Petway, my experience is the ideal one in the their system, explaining “We’re of course hoping the item fulfills the need and allows them to extend their reach, but now you’ve entered their circle of volunteerism and potential donors, so that’s expanding not only the nonprofit’s reach but their base of support and that’s awesome!” The goal of fostering these direct connections is for people to get involved in another organization by joining their volunteer base and donating, which can result in reoccurring gifts without giveNkind’s involvement.

Petway’s mission for giveNkind is to grow a community of giving. “We believe everybody has something they can give, even if it’s not money, it’s something that isn’t being used or it’s being underutilized,” Petway said. “It’s some item that’s been misplaced in your home and actually belongs somewhere else.” GiveNkind’s model focuses on the individual donor and enabling them to make the most impact, which results in nonprofits being more productive. Instead of using energy to find things they need, nonprofits can use that energy to focus on servicing others.

The giveNkind platform launched in April of this year, so they are in an early adoption phase while trying to create more awareness of the platform. A couple of challenges that surprised Petway when talking to nonprofits about giveNkind were related to what can be posted and the free cost. She wants to convince nonprofits to post requests for more than the obvious and that they can literally ask for anything they need. As for the free cost, it takes skeptical nonprofits some time to understand that giveNkind is indeed completely free. Petway feels a growing system with more participants will address these issues and earn the trust of nonprofits going forward.

It is amazing that giveNkind is operating with a 100% volunteer base. They have volunteers all over the country, which requires them to meet virtually. A large portion of the team are software developers. For them, being able to give back in way that leverages their skill set is enticing. Petway believes that their structure so far is sustainable because of the low overhead and that they are all volunteers. This fact also gives them credibility in the eyes of nonprofits since giveNkind is a nonprofit itself and not making money off their platform.

The proudest accomplishments so far with giveNkind, Petway said, are the experiences of dropping off donations and seeing someone shopping and using those items. She recalled a time when they dropped off a couch and later found out that it was used by a woman going through a very difficult time in her life. In addition to the donations, Petway also gets to meet and learn about giveNkind’s nonprofit partners and their selfless work. Seeing the impact and gratitude directly is very rewarding, Petway shared.

During our conversation, it is easy to feel the energy and passion that Petway exudes about helping others and furthering nonprofits’ missions. She has a refreshing perspective on how helping others is bigger than any individual and organization. On multiple occasions, Petway said it would be great if people used giveNkind to donate. But if people don’t use them, she encourages others to still use other organizations and take action to make a positive impact.


Call to Action

There are several ways one can make a difference with giveNkind.

  • Have something to donate and looking to make a connection to a great cause? Then register as a donor and make an impact with your donation.
  • Are you a nonprofit looking for items that can help your organization better serve your community? Then register as a nonprofit and share the list of items you need so you can meet wonderful donors that could potentially become future supporters of your mission.
  • Are you a software developer looking to give back by using your skills in technology? GiveNkind would love to have your expertise to make their platform even better and to help bring some great ideas to fruition.
  • To contact giveNkind directly, please email or call 847-802-8977
  • Here’s some parting advice from Petway that resonates: “You have a skill that can benefit someone in the community or organization. Don’t underestimate your ability to affect change. Someone can do anything, however small, to start a chain reaction. Don’t not start because you’re afraid what you’re doing isn’t big enough. Start. Do something. You never know what your impact will be and what that will lead to.”